Hi, I’m Shiba, the founder of The Baby Gifting Company and also the mum of three beautiful babies. The last several years have been spent juggling the classic mum/work life with the idea for The Baby Gifting Company always at the back of my mind. 

Following my third maternity leave, I decided it was now or never, so I took the plunge and created a luxurious and premium baby gifting brand with sustainability at the heart of everything we do. Every product has been carefully designed with comfort and quality in mind, with every box beautifully wrapped to create an ultra-special gifting experience. 

It’s been such an exciting journey getting to the launch stage - and this is just the beginning.

Shiba Babamiri Founder CEO

My background

Before leaping into The Baby Gifting business, I was a digital and content specialist for a legal membership body where I was fortunate to have amazing flexibility to be present for my children. I was able to do the drop-offs, pick ups and sports days etc - the things that are incredibly important to me.

Mum life 

My children really are the driving force behind the brand. When I became a mother, it sparked my passion for the company. I couldn’t help but notice how many products are wasted, especially in the early days when they’re growing so fast. As parents, we end up with a lot of clutter. Our goal at The Baby Gifting Company is to reduce this build-up via gifting from family and friends. Our conscious gifting model means you are giving parents only the most essential and high-quality items. These are items that are built to last and be more meaningful.

It’s all about sustainability

Sustainability is at the core of the business and incredibly important to me. Especially since becoming a parent, I feel a moral responsibility to contribute to a healthier, happier planet for my children. After having my first daughter, I noticed how much packaging and waste we tend to accumulate from children's products, whether it’s packaging from toys or clothes that don’t live up to the quality needed for an active toddler. 

This is why it’s so crucial at The Baby Gifting Company, we use minimal and fully recyclable packaging and products of the highest quality to stand the test of time. Our toys, clothes and accessories are designed to become a family heirloom, being passed down from one generation to another.

We all need to be more eco-conscious, and I couldn't start my own business without that being at the core of everything we do.  

What does the future of The Baby Gifting Company look like? 

With sustainability being such an important factor for consumers, I see us as a super green and eco-brand synonymous with baby gifts. We aim to become the go-to platform for luxury baby gifting and expand our range of product offerings to include even more sustainable products. 

We plan to expand to new markets too, which I'm really excited about. 

When I’m not working, I’m…

You probably guessed it, but I’m typically busy with my children - whether it’s going to swimming lessons or finishing off some last-minute homework. In our household, we love to bake. It’s a massive passion of mine, much to my family’s delight. If I have some spare time or need to destress, you’ll find me exploring a new baking recipe in the kitchen. My kids are big fans of my double chocolate sponge cake, and my husband’s go-to is my paleo chocolate chip cookies.