The Baby Gifting Company respects your privacy and takes reasonable measures to protect your personal information. This privacy policy describes the data privacy practices which we The Baby Gifting Company ('we', 'our', ‘us’) employ in relation to the information which you, our customers ('you', 'your'), provide when using the site ('website'). By visiting and/or using our website, you accept the practices described in this privacy policy, which applies to the content and applications of this website as well as to our other services and products. We recommend that you review this privacy statement periodically, as we reserve the right to change its terms or any part of it at any time and apply these revised terms to all information previously collected. This version was last updated on 18/01/2023

  1. Personal information we collect and how we collect it

We collect most information directly from you when you make a purchase from our website. When you make a purchase or attempt to make a purchase through the website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers PayPal account information, email address, and phone number). We refer to this information as “Order Information.” The provision of “Order Information” is voluntary, but may be necessary in order to proceed with your order.

Some areas of the website allow you to enter your email address for purposes including, but not limited to, registering for The Baby Gifting Company newsletter, promotional emails and emails from approved partners. You may unsubscribe at any time from receiving these messages by clicking on the “Unsubscribe” link contained in any promotional email. (Please note that despite unsubscribing from such marketing communications, we may still contact you in relation to your order(s) or any issues relating to any business you conduct with us.) 

Additionally, when you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device as well as information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically-collected information as “Device Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. Our use of your details will depend on you and what you are doing when using our website, such as whether you are browsing or purchasing if you are new to us or a registered customer. We will never collect more data than is necessary, in accordance with the data minimisation principle of the relevant data protection laws.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. Cookies help to keep your settings, log in information and other customisations when you return to certain websites. They also help with overall website functionality. The Baby Gifting Company uses cookies to help this website function well, for customer service purposes and to learn about visitors to this website. Cookies will let us know what website you came from, what sections of this website you visit when you are here and other analytical information.
  • “Log files” track actions occurring on the website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the website.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data, but it is not considered personal data in law as this data does not directly or indirectly reveal your identity. However, Aggregated Data combined with your personal data that could directly or indirectly identify you are treated as personal data which will be used in accordance with this Privacy Policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

  1. How we use your personal information

We use the Order Information you provide us to fulfil your orders and respond to your inquiries. We may also use your Order Information to send you special promotions and information about other products you may enjoy, to remind you of uncompleted orders and to send you our newsletter if you choose to receive it.

Additionally, we use this Order Information to:

  • Communicate with you,
  • screen our orders for potential risk or fraud,
  • to respond to your enquiries and complaints, and to manage our relationship with you;
  • to handle your orders, deliver items and process payments;
  • to send you communications required by law, for example, information about your orders
  • to update our records and maintain any online account you may have with us,
  • for market research, reporting, analysis and modelling so as to improve the products and services we provide and to optimise our social media operations;
  • to use data analytics to improve our website, products, services and user experiences,
  • to assess the success of our marketing and advertising campaign,
  • to comply with legal obligations to share data with law enforcement and/or government bodies, and
  • to enable third parties to carry out technical, logistical or other functions on our behalf.

We will not make automated decisions about you that would significantly affect you unless such a decision is necessary as part of a contract we have with you, we have your consent, or we are required by law to use such technology. If you wish to change how we use your data, please contact us using the contact details at the end of this notice. Please note that if you choose not to share your personal details with us, or refuse certain contact permissions, we might not be able to provide some of the services you’ve asked for.

  1. Social media and other website links

You may find social media plug-ins or buttons on The Baby Gifting Company website as well as links to other websites. These enable you to directly access our pages on social media platforms such as Twitter, Meta and Pinterest.  We are not connected to these third parties and have no control over them. Please be aware that when you click on one of the plug-ins or URL links you are leaving the website and going to those third-party platforms. When you do so, you will be subject to the terms, conditions and policies of those third parties. Make sure to read those in order to understand what information you may be sharing with those platforms and websites.

  1. Sharing your personal information

The Baby Gifting Company does not sell, rent or trade the information you provide us with third parties. We do share only the information necessary to fulfil your orders with those third parties who support our processing and shipping of merchandise. 

We may also share the information you provide us with third parties with whom we have agreements to provide promotional offers for our products, news and information and specific marketing campaigns. This information includes the number and types of purchasers and visitors to this website. In making this information available, The Baby Gifting Company does not directly reveal your personal identity. Furthermore, we do not authorise these third parties to make any other use of your information.

We may also share your personal data with third parties when we are legally permitted to do so. When we decide to share your data with those third parties, we put contractual arrangements and security mechanisms in place to protect your data in order to maintain compliance with our data protection, confidentiality and security standards.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, or search warrant, to help detect, investigate, mitigate and prevent potentially fraudulent and illegal acts, violations of our Terms and Conditions, and data security breaches.

  1. Do not track 

Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.

  1. Your rights

If you are a European resident, you have the right to access Personal Information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

  1. Data retention 

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purpose of satisfying any legal, accounting, or reporting requirements.

 To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

 By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for seven years after they cease being customers for accounting and tax purposes. This includes guest and registered users’ personal data.

  1. Minors

Our Site is not intended for, and should not be used by, children under the age of 18. We do not knowingly collect personal information from users deemed to be children under their respective national laws. 

  1. Contact us 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at