OUR FOOTPRINT

We are deeply committed to sustainability and have implemented various initiatives to reduce our environmental footprint:

MATERIAL SOURCING & SUPPLY CHAIN

We prioritise the use of sustainable and organic materials in our products and take pride in our selection of wonderfully conscious manufacturers with strong credentials.

Our luxury soft teddy bears are made from 14 plastic bottles that would otherwise end up on landfills or in the sea, whilst our wooden toys are made using sustainable rubber wood free from toxic paints. All our baby towels, blankets and clothing are made from GOTS organic cotton and made with OTEX 100 materials. Our baby textiles are primarily made from certified GOTS organic cotton spun into fabric that meets the highest chemical-free standards (OEKO-TEX® STANDARD 100).

Our packaging and gift boxes are environmentally responsible made with FSC certified materials, and minimalistic designs to minimise waste. Learn more about FSC

We partner with suppliers and manufacturers who share our commitment to sustainability and ethical practices. We ensure fair labour conditions and responsible sourcing of materials. Access our Supplier’s Code of Conduct

IMPACT MANAGEMENT PROGRAM

Our impact program ensures that we give back to our environment and make it sustainable for our future generations.

Carbon emission: We have measures in place to measure our carbon footprint so that we can find ways to reduce it over time without impacting our stellar service promise. For unavoidable emissions we offset them with carbon offsetting projects are certified to the highest standards through the Verra - Verified Carbon Standard (VCS), the Gold Standard - Voluntary Emission Reductions (VER), and the United Nations - Certified Emission Reductions (CER) programmes. You may find our carbon neutral certificate here

Commitment to give back: We are a member of 1% for the planet, a collective of businesses that formally commit to giving back at least 1% of their revenue to help our planet and society thrive.

Recycling and waste reduction: We actively promote recycling and waste reduction practices within our organisation. We encourage our customers to recycle packaging materials and provide guidelines for responsible product disposal. Find out more HERE.